Brunico, dramatically situated in the heart of the Val Pusteria, was voted Italy’s most livable small town in 2009. Small wonder considering that the Plan de Corones is one of South Tyrol’s most popular mountains for activities no matter the season. In wintertime, there is a direct connection to the famous Dolomites Sellaronda ski circuit. Meanwhile, in summertime, Brunico is the starting point for numerous Dolomites hiking and biking tours. The Dolomites were declared a UNESCO World Heritage Site in 2009. Not only for Reinhold Messner they are “the most beautiful mountains in the world”.
For mountains, culture and culinary delights, look no further than Reinhold Messner’s two compelling museums in the tourism region. “MMM Ripa”, housed in Castello di Brunico, shares insights about mountain peoples around the world. Similarly, Messner’s “MMM Corones” museum on the Plan de Corones summit plateau tells the history of Alpinism. As a bonus, “Lumen”, one of the world's highest museums of mountain photography, was recently opened right next door. While exploring the region, don’t miss out on the delicious array of regional food, e.g. from three-star chef Norbert Niederkofler of the AlpiINN restaurant at 2,300 m.